{"id":3583,"date":"2018-05-24T23:22:36","date_gmt":"2018-05-24T21:22:36","guid":{"rendered":"https:\/\/laboratornidiamanty.cz\/?page_id=3583"},"modified":"2026-09-20T00:14:18","modified_gmt":"2026-09-19T22:14:18","slug":"private-cookies-policy","status":"publish","type":"page","link":"https:\/\/laboratornidiamanty.cz\/en\/private-cookies-policy\/","title":{"rendered":"Privacy and Cookies Policy"},"content":{"rendered":"

Effective as of 20 September 2026<\/strong><\/p>\n

Dear customers, on this page you will find what personal data we process about you, why we do so, to whom we pass it on, and what rights you have. We process personal data in accordance with Regulation (EU) 2016\/679 (GDPR) and Act No. 110\/2019 Coll., on Personal Data Processing.<\/p>\n

1. Who is the controller of your data<\/h2>\n

ULTIMATE-GEMS s.r.o.<\/strong>, with its registered office at Havl\u00ed\u010dkova 77, 267 01 Kr\u00e1l\u016fv Dv\u016fr, Company ID (I\u010cO): 24314820, VAT ID (DI\u010c): CZ24314820, registered in the Commercial Register kept by the Municipal Court in Prague, Section C, File 195955. We operate the e-shop at laboratornidiamanty.cz.<\/p>\n

For anything related to personal data, you can contact us at info@ultimate-gems.com<\/strong> or by post at our registered office address. We have not appointed a Data Protection Officer, as the law does not require us to do so.<\/p>\n

2. What data we process and on what grounds<\/h2>\n

Order and its fulfilment<\/h3>\n

We process your first and last name, e-mail, phone number, delivery and billing address, and details of the ordered goods and payment. Without these we cannot fulfil your order, so the legal basis is performance of a contract<\/strong>. We subsequently retain data from tax documents on the basis of compliance with legal obligations<\/strong> (the Accounting Act and the VAT Act).<\/p>\n

Inquiries, questions and the jewellery configurator<\/h3>\n

When you write to us via the contact form, by e-mail, via WhatsApp, or save a design in the jewellery configurator, we process your name, e-mail, phone number and the content of your message or design. The legal basis is measures taken prior to entering into a contract<\/strong> and our legitimate interest<\/strong> in responding to and recording inquiries. In the configurator, we additionally store your IP address for a short period to prevent misuse.<\/p>\n

Complaints, returns and customer support<\/h3>\n

We process data from your order and our communication with you \u2013 the legal basis is performance of a contract<\/strong> and compliance with legal obligations<\/strong> (liability for defects).<\/p>\n

Reviews and ratings<\/h3>\n

If you send us a review, we publish the name (or its abbreviated form) you provide with the review, together with the text of your rating. The legal basis is your consent<\/strong>, which you may withdraw at any time, upon which we will delete the review.<\/p>\n

Commercial communications<\/h3>\n

If you have made a purchase with us, we may send offers for similar goods to your e-mail on the basis of legitimate interest<\/strong>; you can unsubscribe via the link in every message or by e-mail. If you have given us your consent<\/strong> to receive newsletters, we process your e-mail address until you withdraw that consent.<\/p>\n

Website operation, measurement and marketing<\/h3>\n

When you visit the website, we process data from cookies and similar technologies \u2013 your IP address, device and browser type, pages visited, and your behaviour on them. We use necessary cookies on the basis of our legitimate interest<\/strong> in the functioning and security of the website, while analytical and marketing technologies are used only on the basis of your consent<\/strong> given in the cookie banner. Details can be found in Section 7.<\/p>\n

3. To whom we disclose your data<\/h2>\n

We do not sell personal data to anyone. We only disclose it to those without whom we could not deliver your goods or operate the website:<\/p>\n